How would you describe your marketing strategy in 2022? Will it be the same as today or something new?
As marketers, you should always strive to stay ahead of your competitors. And the way to do that is through strategic thinking and execution. To succeed in the future, we must focus on creating a complete marketing strategy. In this article, Kenneth Yuan explains the steps necessary to create a complete marketing strategy in 2022.
1. Build a Marketing Plan
You'll need to invest time into creating a comprehensive marketing strategy for your business. It will involve looking at your current marketing methods and identifying where they fall short. Once you've done this, you'll need to develop a strategy to improve your existing marketing techniques. The key to success lies in developing a strong foundation for your company.
The way brands engage consumers has changed dramatically over the last decade. Today, customers are bombarded with ads and promotions from every direction. Companies must develop new ways to connect with their audiences to stand out.
-
Consumers want relevant information and experiences that resonate with them.
-
Brands that provide value will win in the long run.
-
People want to share positive experiences.
2. Create Buyer Personas
Buyers are the people who decide whether or not to purchase your product. They also influence the decisions of other buyers. To understand their motivations and behaviors, you need to develop buyer personas. It helps you identify your target audience and predict their actions.
There are three types of buyer personas: demographic, psychographic, and behavioral. Each type has its own characteristics, and you need to consider each separately. The goal of developing buyer personas is to understand your customers better. Once you've developed these personas, you'll be able to create a complete marketing strategy.
-
Demographic - You'll want to start with demographics because they are very broad. Demographics tell you where your potential customers live, what age groups they belong to, and what kind of jobs they have.
-
Psychographics - Next, you'll move on to psychographics. These are personality traits such as values, beliefs, attitudes, interests, and lifestyles.
-
Behavioral - Lastly, you'll look at behavioral data. It includes buying patterns, habits, preferences, and lifestyle choices.
3. Identify Goals
How would you define success? What does it mean to you? Does it have enough money to live comfortably? Or maybe it's being able to travel the world without worrying about finances? Whatever your success definition, it is important to identify goals before creating a complete marketing strategy.
To create a successful marketing strategy, you should first define what success means to you. Once you have defined your goals, you can start thinking about ways to achieve them.
4. Select the Appropriate Tools
Marketing has become more complex with the rise of new technologies and social media platforms. How we communicate, interact, and engage has changed dramatically over the last decade. According to Kenneth Yuan, marketers must adapt their strategies to remain relevant.
Thus, the tools you choose often determine your success or failure when it comes to marketing. For example, if you want to create an effective video ads campaign, you'll want to consider using an ad creation tool such as Canva. If your goal is to increase sales, you'll want to focus on creating a customer relationship management (CRM) system. This software tracks customer data, manage leads and automates tasks.
5. Audit and Plan Media Campaigns
How much time should you spend on social media marketing? Should you even bother spending time on social media at all? Social media has become a major part of our lives. In fact, according to Statista, over 2.3 billion people worldwide use Facebook alone. This number is expected to increase to 3.1 billion by 2020.
Media campaigns play a major role in today's marketing mix. They help businesses identify and attract their target audience and communicate their brand values. Traditional advertising methods such as TV ads and billboards are being replaced by social media, mobile apps, and other digital channels. Marketing agencies worldwide are using these new tools to create effective advertising campaigns.
Conclusion
The future holds great promise and opportunity for businesses looking to succeed. With new technologies and innovations emerging daily, brands must be prepared to adapt to changing consumer preferences and demands, believe Kenneth Yuan.
Marketers must develop innovative ways to reach their target audiences through multiple channels, including social media, mobile apps, email campaigns, and other platforms. They must also be aware of the latest trends and technologies to stay competitive.